Social Media Context

Social Media Context

Properly take advantage of social media is very important to promote an organization and a cheaper way to marketing than traditional medias such as newspaper or TV commercials.  There are hundreds of social media tools on internet that we can use.

Smart phone network

            Smart phone network is the most important platform we should focus on since many people have changed their habits of checking email using laptop to using their cell phones. It is easier for the customers to check for any updated information on their cell phone application on 3G network. Many people have abolished their monthly SMS plan because the phone message application gives them the same service but zero cost. Using WIFI can significantly reduce the cost of cell phone monthly charge and the bandwidth of the internet data is increasing dramatically recent years. People can even talk though applications such as skype and google talk to each other instead of using their cell phone service. In short, a cell phone can play as a mini size computer and it can be all free if people truly put some research on using the applications such as jailbreak and unlock which are all legal in the United States now. With the development and promotion of android people, a lot of people are switching from Iphone system to open source operating systems, which means people can upload and download application much easier can cheaper.

            As a social media company, we should develop our own client apps on both apple and android operating systems to enable the employees can employers share information in real time.

Blog

            Blog is a popular social media too; it gives people an easier way to know our company, our product as well as our activities. Blog can be used to promote our company to everyone on the internet by simply add it on our main page. People will be interested in how other customers say about us, what our staff look are like and what things do we do. They prefer to see real pictures and videos rather than those medias used for commercialize on our blog. Also, the PHP technology and open source blog enable company to modify the interface and design of the blog align to its website which is very cool function.

Youtube

            Many video streaming websites have changed the way people think and work. It is much easier for people to know and understanding something by view and listening rather than reading. Reading a super long script on the main page of a company’s website is very boring and unrealistic. If we cannot attract people’ attention the first minute they heard about us, we will lose the opportunity to promote them with more information about our product and service. In order to align to our internet business strategy, we need to make more people know us, and give them a good image on the company. Therefore, posting videos on YouTube is choice.

Google/yahoo searching engine

            This is also a critical aspect to the success or even survival of our business. Since we are purely online business, the only way people can reach us, view our website, look at our product information and finally purchase our product is through the internet. And majority of the people will go to searching engines to find the answer to their questions and information that they concerned. Therefore this searching engine is going to be the battle field between our competitors and us. Simply saying, if we can buy the right of link with terms such as “restaurant scheduling”, “restaurant system”, “restaurant staffing” and “staffing system” and make us to be the top of the list, we can gain great advantages over our competitors. People will first click our website link and watch our product and probably stay with us in the future too.

 Facebook

            Facebook is absolutely the most popular social network now for younger generations. People make friends, post pictures and videos though Facebook.  It has millions of customers all around the world. We can use it to reach our customers, local communities and promote the company.

In addition, we can also use twitter, tweetDeck, LinkedIn, AIM and Rulla to enhance our promotion on social networks and business professionals. By establishing a good relationship with business people from other fields, we can accumulate network and customer rescores and possibly expand our business to other fields in the future.