Friday, December 10, 2010

Product

Product
Our product is a virtual helper to assist restaurant, school dining hall and even motel owner proper manage their labor force and effectively schedule employee’s working shift through Internet, cell phone and in store. The system will significantly reduce the time, money and labor hour that restaurant owner put on scheduling tasks. The system can provide the visibility of availability of employees and tracking their attendance performance. On the other side, employees can update their information on availability and call off more effectively. By providing fast and real time information up to date, both restaurant managers and employees can effectively communicate with each other and deal with emergency or seasonal situations. The centralized database will keep track of all information transactions, which are also valuable assets for managers to perform forecasting and employee performance evaluation.  Additionally, it will help organizations build up a long term, strong relationship with local labor force and engage the local labor force into job market, by which way, it will help reduce the unemployment rate and increase regional property. And finally reduce the organization’s internal management cost and increase profit.
The unique features that we can provide are:
1.      Communication chancels between all entities within the market
2.      Connection to other social media
3.      Mobile device and internet platform supported
4.      Easy to download and start using the system
5.      Promote the VIP customers by posting information on our internet community
All these unique features can add value to the overall product and enable it to be competitive in the market. The Restaurant owners will be attracted by especially 2,3 and 5 because they give them a much easier and cheaper way to promote them to the local or even boarder community, which saved them a lot of money in commercials. The digital restaurant promote to people a new concept that they do not need to look over the newspapers or TV or magazine looking for jobs in restaurant, new leases, selling information and coupon information. All they need to do is to download our application to their cell phone and click on the related topic they need or they can go to our website and visit our online community to see the feedback from previous employees and employers or the customers.
From the restaurant owner perspective, their live is easier because they need less time on managing employees and pay money on commercials. From restaurant employee’s perspective, they can have more time working on other places and still take shifts in current store; also they can review other people’s feedback to choose the best place to work with. Finally from the perspective of restaurant customers, they can easily choose the one they want to go to eat after searching information from our site.
The time used to develop the product can be long and costly. We have to take this into consideration when making a schedule to promote it to the market. It may take few month even years to develop and the risk that someone else is developing the similar concept is very high. But the good thing is that the majority of the owners of the restaurant did not realize this fancy technology yet and therefore give us a certain period of time to make it alive before the competitors finish theirs.
In addition to time and cost, there are also other drawbacks to the product. The technology is so easy to be copied and infringed and therefore we should set proper protection method to make sure the trade secret will not be stole. And once we promote our system to the public, it will be presented to our competitors and they can easily come up with upgrading ideas and exceed our competitive advantages. Therefore we have to keep improving the performance of this system and keep our advantage in the market.

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